Foreign Hospitality Industry in Switzerland Research Paper

Foreign Hospitality Industry in Switzerland - Research Paper Example   It is strategically located in the center of Europe, which ensures easy accessibility of all European markets. It is referred to as the center of competitiveness in Europe, as it plays an important function in financial markets internationally. It is also the center for many international organizations like World Trade Organization, WHO, and UN, among others. Therefore, the hotel industry can do well here as there are many potential customers who have to eat and spend in hotels.   Presence of international trading companies, law firms, and insurance companies, freight forwarding companies, security firms and surveillance firms certify Switzerland as a truly global business center. Switzerland has greatly improved over the past years as an investment center. It continually enhances foreign and domestic investments through improvement of circumstances and conditions. The improvement over the past years as an investment center is rated as follows;   Expansion of Mirvac group of hotels to Switzerland will improve the company’s reputation and image. Switzerland is an international country and presence of these hotels will ensure its loyal customers get their services, away from home. It will also make it be recognized internationally, as many foreigners come here. Therefore, it will market it internationally, and hence, investing in other countries will also be easy. Investing in Switzerland is, therefore, an important strategy for the company’s future prospects.   Globalization has had various effects on the industry of hospitality. The positive impacts are exposure to diverse cultures, large market, economic development, technology advancement, promotion of creativity, increased job opportunities, development of travel industry, and availability of international services. Exposure to different cultures will help managers in the hospitality industry to learn different cultures as they interact with people from different walks of life.